History
Serifa is an Egyptian font – also known as slab-serif – meaning that is has thick, blocky serif that appear to be heavier than the letterform itself. Serifa was also designed by Adrian Frutiger – for more information on Adrian Frutiger, see my post on Univers. Serifa was designed in 1966 for the Bauer Foundry. Similar to Frutiger’s Univers design, he designed Serifa on a grid system, regular weight (or 'parent' face or ‘Roman’) was referred to as 55, italic 56, bold 65, black 75, light 45 and light italic 46. Serifa differs from other Egyptian typefaces (like Rockwell and Memphis) because of its more Humanist design – meaning it is based on the original Roman capitals.Uses
Serifa is a quality choice for both digital and print design, keeping in mind you will need to increase the tracking the more the font size is increased – standard readability rule of thumb.
Visual Study
Sources
Carter, Rob, Philip B. Meggs, and Ben Day. Typographic Design: Form and Communication. 5rd ed. New York: John Wiley & Sons, 2012. Print.Dodd, Robin. From Gutenberg to Opentype: An Illustrated History of Type from the Earliest Letterforms to the Latest Digital Fonts. Vancouver: Hartley & Marks, 2006. Print.
"Serifa web font family | Fontdeck." Fontdeck web fonts: Real fonts for your website. N.p., n.d. Web. 7 Mar. 2012.
"Typedia: Serifa." Typedia: A Shared Encyclopedia of Typefaces. N.p., n.d. Web. 7 Mar. 2012.
Images Used Without Permission:
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