Serifa is an Egyptian font – also known as slab-serif – meaning that is has thick, blocky serif that appear to be heavier than the letterform itself. Serifa was also designed by Adrian Frutiger – for more information on Adrian Frutiger, see my post on Univers. Serifa was designed in 1966 for the Bauer Foundry. Similar to Frutiger’s Univers design, he designed Serifa on a grid system, regular weight (or 'parent' face or ‘Roman’) was referred to as 55, italic 56, bold 65, black 75, light 45 and light italic 46. Serifa differs from other Egyptian typefaces (like Rockwell and Memphis) because of its more Humanist design – meaning it is based on the original Roman capitals.



In 1954, the method for creating typefaces was changing. The Lumitype:Photon machine – a machine that would expose photographic paper by shining light through a disk containing the desired font – changed the way typesetters were deigning typefaces. Adrian Frutiger was one of the first of those designers to design for this new machine. In just a few days Frutiger came up with the design that would become Univers, originally wanting to call the design 'Le Monde' and then, when that was rejected, 'Galaxy'. Keeping with the astrological reference, Univers was accepted. Univers is considered the first sans-serif of the photo setting age.


This font post is unique to the rest - I'm going to deal with several fonts within one post.


Dingbats refer to ornamental designs (e.g., symbols, glyphs, characters) used in typesetting to decorate text. These have been around as long as printing. The forms we are commonly acquainted with are Wingdings (designed from the Lucida typeface) and Zapf Dingbats, created by Hermann Zapf (Zapfino, Palatino, Optima).

Wingdings, a set of Dingbats, were originally created in 1990 by Microsoft to be included in their Windows operating system. Wingdings is a TrueType font and consists of three sets including Wingdings 2 and Wingdings 3.

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